PS3 and Wii owners have been able to watch free on demand Television content from the BBC for a while, frustrating many Xbox 360 owners who are stuck with the Sky Player subscription service. The BBC have in fact been negotiating terms with Microsoft in order to get their popular on demand service available for Xbox 360 consoles, it has been revealed however that the BBC are refusing to allow their iPlayer to appear on the Xbox 360 for commercial purposes. In lamens terms, the BBC do not wish the iPlayer to be available for Xbox Live Gold subscribers only, and want it available to everyone for free.
Daniel Danker, the BBC’s general manager for programmes and on demand content told a popular technology website “We want to be on as many devices as possible. Of course we’d love to be on the Xbox because we want to get the iPlayer to as many licence payers as possible, which is pretty much everyone in the UK. We want to be on the cheapest level that you can have on Xbox, and not only for Gold subscribers”.
Negotiations are on-going between the two companies, although it’s quite unlikely an agreement will come to light any soon, with Microsoft intent on making all on demand content available for Gold subscribers only.
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