The outstanding retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC. Word-of-mouth from gamers is also driving sales – Battlefield 3 now has more than 2.5 Million “likes” on Facebook. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates. While some players experienced intermittent disruption of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.
Battlefield 3 employs the state-of-the-art Frostbite 2 game engine thatcreates a massive sense of scale, completely destructible environments and enables players to pilot a range of vehicles from jets and tanks to choppers and jeeps. With the addition of Battlelog, the Battlefield social network service, fans can stay connected as they rise to the challenge to become one of the world’s best soldiers. To accompany the game, Orion Publishing released a novel called Battlefield 3: The Russian written by the highly decorated ex-SAS operator and best-selling author of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale. McNab worked with the creative team at DICE to ensure the authenticity of today’s warfare is experienced in the single player, co-op and multiplayer campaigns.
The Battlefield franchise began in 2002 and has risen to international acclaim over the last decade. Developed by DICE in Stockholm, Sweden, the series has sold 50M units life-to-date. Since the launch of the first title, Battlefield 1942, DICE has released 17 games and expansion packs in the Battlefield franchise; all with the series’ signature open sandbox gameplay, vast array of military vehicles and an emphasis on social multiplayer with friends.With the release of Battlefield 3, DICE takes the franchise – and the shooter category – to new heights with the introduction of the advanced Frostbite 2 game engine technology and the Battlelog social network.