Social Networking Activity in Australia

Have you ever thought of how much our life has changed for a couple of decades? And it seems to be changing more rapidly now. The expansion of internet and mobile services make us absolutely different beings if compared to our grandparents. We can’t imagine our life without internet, mobile phones, Skype and many other things. One of the passions of the 21st century is social networking sites.

The development of social networking services marked a new era in people’s lives. The first social sites began to open their doors at the 1990s. A big step happened in 2004 when Harvard student, Mark Zuckerberg together with his roommates launched Facebook as a Harvard social networking site. The site grew in popularity very quickly and by 2012 there had been one billion users.

They connect people with similar interests and activities across geographic, economic, and political borders. Many of us spend day and night in these sites chatting, playing, getting a date, reading news, watching videos and listen to music. Companies use social media to learn about potential employees’ personalities. Shops advertise their goods and sell them online. However, are they really so beneficial?

Advantages and Disadvantages

On the one hand, social sites are a good thing. They allow us to make friends with people of different nationalities from any corner of the world. We can practise different languages and get to know each other better. We can buy necessary as well as unnecessary things, and even work and earn money without leaving our homes.

On the other hand, we give up communicating to each other face to face, more rarely go out to have a good time at the cinema or restaurant, enjoy wildlife or travel. That’s why some people are worried that in future we may stop leaving our places at all. Nevertheless, social sites became part of our life and we can’t change anything or go back in time.

Below there are some social media statistics showing our virtual activity.

Some Social Networking Statistics

A study says that in 2015,

·      65% of Australians use social media;

·      71% of Aussies use Facebook (there are 15 million Facebook account);

·      85% of Australian users of social networking services consider Facebook or Twitter to be their main source of news.

·      45% of social media users access social networking sites at least once  per day;

·      An average Aussie social user has got 260 friends or followers;

·      69% access social media sites on their mobiles;

·      An average down under social user spends 7 hours per week on the site;

·      85% of people aged 18 to 34 make purchase decision relying on social networking sites.

The number of social network users has grown from 11.24 million in 2014 to 11.81 in 2016. And this is almost a half of

Social Gaming

One of the most profitable areas is social gaming. It brings its developers billions of dollars every year and this figure keeps growing every year. Thus, in 2014 the social online games market worldwide was worth $15.6 billion and sources predict this figure to surpass $21.32 billion in 2019. Let’s see what a social game is exactly. We can define it as a structured multiplayer activity is based on social platforms. Each game has definite rules through which social users can engage with one another.

There are thousands of different social games including strategies, shooters, social casino games, dress-up games, arcade games, etc. And every day brings to life a good number of new games to be played on various social networking sites. Recently social casinos started to gain in popularity. Social sites users enjoy gambling blackjack, roulette, pokies and other games. You can read more about casino games at morrock portal.

According to statistics

·      58% of social gamers are older than 40;

·      29% are married and have children;

·      79% are college or University graduates;

·       44% earn more than $50,000 per year;

·      8% of people play games from a mobile.

We don’t know for certain what will happen to us in future, but let’s hope social networking will do us more good than harm.

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