32Red To Sponsor King George VI Racing Festival


The big gaming operator 32Red has just signed a new sponsorship deal that will see it become the major sponsor for the King George VI Racing Festival which takes place at the Kempton Park racecourse post-Christmas of every year.

The new three year deal which has been struck between 32Red and Kempton Park operator Jockey Club Racecourses is for races which are set down to take place over the 26th and 27th of December of this year, and it also includes the 32Red Kauto Star novices chase and the Grade 2 32Red Desert Orchid chase.

The new deal will also extend into January 2017 with 32Red sponsoring the Tolworth Hurdle day at Sandown Park, which is Kempton Park sister course, and it continues 32Red’s commercial relationship with Jockey Club Racecourses following on from a similar deal struck between the two last month, which will see Bonus.org.uk sponsor the 2016 Sprint Cup and three day Sprint Cup Festival at Haydock Park racecourse over the next three years.

Meanwhile, 12BET has signs On as Arsenal’s Asian betting partner. The gaming operator 12BET, who has a strong focus on the Asian gambling territories, has signed on to become the official betting partner in that region for the English Premier League football club Arsenal.

The multi-year partnership will see 12BET branding feature on the pitch side advertising at all of Arsenal’s domestic football fixtures, which are played at the club’s world famous Emirates Stadium, which in turn will lead to extensive visual exposure for the gaming operator all over the world through multiple channels.

Additionally, 12BET will also be granted access to first-team players which will assist the operator when creating content for marketing and promotional activities.

12BET also has official betting partner status with the current Premier League champions Leicester City, and recent years has seen them partner with other English football teams such as Crystal Palace, Newcastle United  and Swansea City.

For Arsenal’s part, 12BET is the latest gaming operator to join their ranks with commercial agreements already currently in place with Betfair (UK, Europe, and South and Central America), DJI Holdings (a Chinese lottery operator), SportPesa (Kenya) and DraftKings (a fantasy football operator).

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